Zilkee
Rebuilt the retention program around stronger flows, campaigns, segmentation, and SMS.
November 2024 – July 2025
Zilkee is a technology brand selling data-recovery hardware direct to consumers. Kova runs its email and SMS program.
A dying contact list, oversent to and under utilized.
Automations carry the program. Across November 2024 to July 2025 they accounted for 74% of attributed revenue, with email automation revenue rising from $114.6K to $132.7K. Attributed revenue over that window reached $334.7K, up 44.5%, and average order value rose from $83.05 to $120.97.
SMS went from a marginal contribution to a substantial one over the same window, growing from $20.2K to $128.4K.
- Rebuilt the automated flows
- Put campaigns on a consistent calendar
- Reworked segmentation around how customers actually buy
- Added SMS as a second owned channel
See what your brand is leaving on the table.
A free call, and a straight read on your email and SMS setup. You’ll walk away with a clear plan to grow that revenue — whether or not we work together.