All case studies
Children's Shoes
Tiny Explorings
Built a retention program around thoughtful campaigns, automations, and a strong understanding of the brand and its customers.
Background
Tiny Explorings is a children’s shoe brand. Kova ran its email program.
Automation
Automations ran alongside the campaign calendar, covering the points in the customer relationship that recur for every customer.
Strategy
- Campaigns written in the brand’s own voice
- Automations for the moments that repeat for every customer
- Planning grounded in a close understanding of the brand and its customers
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