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All case studies
Children's Shoes

Tiny Explorings

Built a retention program around thoughtful campaigns, automations, and a strong understanding of the brand and its customers.

Background

Tiny Explorings is a children’s shoe brand. Kova ran its email program.

Automation

Automations ran alongside the campaign calendar, covering the points in the customer relationship that recur for every customer.

Strategy
  • Campaigns written in the brand’s own voice
  • Automations for the moments that repeat for every customer
  • Planning grounded in a close understanding of the brand and its customers

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