All case studies
Beauty
Livora
Built a focused email program for a women’s razor brand, with campaigns, automations, and ongoing optimization.
Background
Livora is a beauty brand selling razors for women. Kova ran its email program.
Automation
Automations handled the recurring moments in the customer relationship, leaving the campaign calendar free for what was genuinely new.
Strategy
- A campaign calendar the brand could keep to
- Automations for the recurring moments in the customer relationship
- Ongoing testing and refinement of what was already live
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